I love challenger brands, and Kevin Brady and his team at A2X are taking on the Johannesburg Stock Exchange.

We talk:

  • What is behind their “overnight success”
  • Competition
  • Overcoming brand / trust deficits
  • and more.

Listen as Kevin shares their journey, as well as personal insights into how they have been able to do as well as they have.

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Kevin Brady

CEO of A2X

Kevin has some 25 years experience in the financial services industry and is a co-founder and CEO of A2X (Pty) Ltd. He spent 12 years at Investec, 9 of which were as head of Investec Institutional Securities and Prime Broking division. Prior to Investec, Kevin spent 8 years at institutional stock broker, Barnard Jacobs Mellet (BJM) where he was a director and head of the equity trading desk.  Kevin has a business studies honours degree from the North London Business School and is recognised for his experience in the equity trading, business strategy and managing specialist teams in a dynamic and pressured environment.